Spa days aren’t just for women anymore. Men are becoming increasingly aware of the health and wellness benefits that spa treatments offer, and the demand for men’s treatments is growing fast. According to the International Spa Association (ISPA), over 47% of spa-goers are men, a sharp increase from previous years, showing that men are prioritizing self-care more than ever. Factors such as increased stress from work, the physical demands of fitness routines, and the social shift toward mental health awareness have all contributed to men seeking spa treatments. In fact, a study by Statista in 2023 highlighted that nearly 60% of men aged 25-44 consider regular wellness routines essential for managing stress, improving mental clarity, and enhancing overall health.
Here are the top 6 spa and salon services that men are adding to their routines—and the reasons they love them.
1. Deep Tissue Massage
For men dealing with tight muscles, a deep tissue massage is a game-changer. This type of massage works on deeper muscle layers to relieve tension and soreness, perfect for unwinding after a workout or a long workday. It’s a top choice for stress relief and muscle recovery.
2. Tailored Facials
Skincare is big, and more men are realizing how a professional facial can improve their skin. Facials tailored for men help with issues like irritation from shaving, clogged pores, and dryness, leaving skin looking fresh and healthy. Men love the boost in confidence and are typically blown away by the transformation—and the glow doesn’t hurt either!
3. Haircuts & Scalp Treatments
A fresh haircut isn’t just about style—it’s also about feeling good. Men are looking for cuts that suit their lifestyle, and adding a scalp treatment into the mix can help with dandruff, dryness, or oiliness. A scalp treatment nourishes the skin, promotes hair growth, and is just plain relaxing. Grey blending is also popular for a fresher, younger look anytime (not a colored look).
4. Manicures and Pedicures
Proper nail care isn’t just for looks—it’s essential for hygiene. Men’s manicures and pedicures focus on cleaning, trimming, and moisturizing, all while helping to avoid issues like ingrown nails. Plus, they’re a relaxing way to refresh and feel polished (no pun intended).
5. Back Treatment
Essential maintenance for a smooth, clear back. This is ideal for problematic skin conditions such as acne. This treatment begins with deep cleansing and enzyme therapy under steam. Next, your back, shoulders and upper arms are relaxed with an oriental acupressure massage. To finish, a detoxifying mud therapy mask is followed up with an invigorating application of oil-free moisturizer. Having a nice, clean back is a confidence-booster for men, making this a top requested service for the guys!
6. Body Scrubs
A full-body scrub exfoliates the skin, removes dead cells, and leaves you feeling completely refreshed. Men appreciate this service for its rejuvenating effects, especially after outdoor sports or as a way to keep skin smooth. It’s like hitting reset on your skin.
All the above treatments are simple, effective ways for men to feel their best. Whether it’s about relaxation, looking sharp, or just a little “me time,” these services give men the balance and refresh they deserve.
We are seeing that men’s wellness routines are evolving, with spa treatments playing a crucial role in stress relief, physical recovery, and self-care. Encouraging men to try these top services can lead to long-term benefits and a healthier lifestyle. These services are more than just indulgent—they’re essential parts of modern wellness.
With the holidays fast approaching, consider a gift card or customizable certificate for your special guy!
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